Zales Jewelers operates primarily in shopping malls and offers a broad range of bridal and fashion jewelry. Zales Outlet operates in outlet malls and neighborhood power centers and capitalizes on Zales Jewelers’ national marketing and brand recognition. Zales targets a mid-market jewelry customer, particularly a customer for whom trend and leading styles are very important.

Zales Jewelers and Zales Outlet are collectively referred to as “Zales.” Zales accounted for 20% of Signet’s sales in Fiscal 2018 and operated 704 stores, in 50 states as of February 3, 2018. Zales is positioned as “The Diamond Store” given its emphasis on diamond jewelry in both bridal and fashion.

To visit the Zales Jewelers e-commerce website, please click here.
To visit the Zales Outlet e-commerce website, please click here.
For more information on Zales Jewelers store locations, please click here.

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