Inspiring Love at Every Step of

A Natural
Diamond's Journey

Natural diamonds are rare, unique, timeless and valued. When choosing a piece of jewelry, it's vital to have complete confidence and trust in who you buy it from and how it was sourced.

At Signet, we promise all our products are responsibly sourced, and we use our scale for good to advance human rights while preserving our planet.

Explore all the ways our natural diamonds inspire love and do good for the people and places where they come from.

Responsibly Sourced, at the Source

To help our customers find the perfect symbols to express their love, we source diamonds the world over, from the deserts in southern Africa to the barren white landscape of the Canadian Arctic. Our disciplined sustainable business practices begin at the earliest stages of harnessing the beauty of natural diamonds, requiring careful consideration for labor rights, working conditions, and product integrity.

Expert Partners Committed to Ethical Standards

We work with a global network of experts who honor natural diamonds on their journey to our customers. We're proud to have either co-created or co-founded a number of key global initiatives for the responsible sourcing of diamonds ‐ but we're even prouder to give our customers the confidence they need when making such a special purchase.

We require our key suppliers to become members of the Responsible Jewelry Council ‐ an organization Signet co-founded in 2005. This means our suppliers agree to internationally recognized standards to create safer work environments and support more environmentally sensitive approaches.

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We are also one of the founding members of the World Diamond Council, an organization instrumental to ensuring that the merchandise does not contain diamonds involved in funding armed conflict. Our rigorous responsible sourcing protocols go above and beyond the standards required by the World Diamond Council to test and verify the authenticity of natural diamonds we sell.

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By the Numbers

Responsible Jewelry Council

Member
Companies

Signet suppliers
are RJC Members

%

of signet purchases
from RJC Members*

Delivering a Positive Impact on People

As each breathtaking diamond makes its journey from the mine to one of our stores, we ensure each stone supports the people and places from which it came. We are committed to offering conflict-free diamonds and gold, meaning every gem and gold piece is sourced and acquired in a manner that respects basic human rights.

The diamonds, gemstones and precious metals we sell are sourced according to industry-leading policies that focus on integrity and transparency.

Cutting and Polishing: Supporting People
and Places

A Signet Jewelers team member at our Botswana diamond cutting and polishing location.

A diamond being polished at Signet's diamond cutting and polishing facility in Gaborone, Botswana.

Diamonds from Botswana play a pivotal role at Signet, for U.S. consumers, and the Botswana economy. Our diamond cutting and polishing facility in Botswana offers jobs and career development, particularly to women, in sub-Saharan Africa. We are proud to hire locally and invest in communities where we operate.

Our global operations also bring a positive impact in Asia. In India's vast diamond cutting and polishing industry, our key suppliers are committed to responsibly producing finished jewelry. This means creating jobs with safe working conditions for women who may not have the same opportunities as men, as well as supporting environmentally friendly practices.

A Journey That Inspires Excellence

Every diamond's journey comes to life when speaking with one of our highly trained jewelry consultants. Our more than 4,400 certified diamontologists guide shoppers to the perfect diamond that is as unique as their story. In fact, Signet employs and trains more certified diamontologists and gemologists than any other jewelry retailer in the U.S., Certified by the Diamond Council of America.

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wedding bouquet and wedding rings on hand

By the Numbers

Our Expertise At-A-Glance

k+

Certified
Diamontologists

Skilled Jewelers in
North America

+

Locations with an
On-site Custom Jeweler

The Journey Continues: Brilliance That Endures

A diamond's brilliance, as well as its impact, should continue for generations. Services like jewelry care and repair, as well as diamond jewelry trade-in programs, enable customers to express their love for others and themselves while they feel good about their purchase. In fact, the pieces we receive from trade-in jewelry is repaired, reused, resold, or repurposed - we even save the “diamond dust” created from diamond polishing, which is reused in items like drills and flat-screen TVs.