Bill Luth is the Executive Vice President of Global Store Operations. He leads a store team of more than 25,000 team members and field leaders, and is responsible for the store performance and in-store experiences of customers, including the four-wall performance productivity of all Signet Jewelers brands in the US, Canada and UK.
Prior to this appointment, he was formerly the Executive General Manager/Executive Vice President for Kay Jewelers, with full P&L responsibility, overseeing marketing, merchandising, planning, and allocations, e-commerce and store operations for Signet’s largest banner.
Bill has more than 30 years of experience in the jewelry industry and began working at Signet as a part-time sales associate while still in college. He has held a number of diverse roles including vice president of operations administration; senior vice president of store operations at Zales North America, including strategic integration; senior vice president–transformation leadership team; and executive vice president of sourcing, distribution and logistics, repair, and manufacturing.
He has been a member on the Diamond Council of America board since 2011 and served as board Chairman from 2015-2018. He also is a member the Board of Directors for Jewelers for Children and James Madison University’s Alumni Board of Directors. Bill holds a Bachelor of the Arts in History from James Madison University.