The Signet Promise

Our Signet Promise is designed to Inspire Love and instill trust.

We promise that all our products are responsibly sourced, and we use our scale for good to advance human rights while helping preserve our planet.

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Our Commitment to Sustainability

The Signet Promisediamond being placed on a ring with tweasers

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Why we are the world's largest retailer of diamond jewelry.

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Our Mission

Enable all people to Celebrate Life and Express Love. Through innovation, sustainability practices and new ways of bringing our unique jewelry to the market, we help customers express themselves and their love for one another.

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People First

Our People First core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve.

Our Commitment to People First

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Learn about our strategy to be the growth and innovation leader of the jewelry industry, inspired by our Purpose and committed to building customer relationships that last a lifetime.

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