Inspiring Love at Every Step of a Natural Diamond’s Journey

  1. Signet’s Promise to our customers and stakeholders: All of our products are responsibly sourced,
    and we use our scale for good to advance human rights while preserving our planet.

    Explore all the ways we inspire love from nurturing communities to fostering a healthy planet:

    AT THE SOURCE A GLOBAL NETWORK, A GLOBAL ECOSYSTEM COMPLETE TRANSPARENCY IN A COMPLEX SYSTEM ADDING BRILLIANCE AT EVERY STEP CONSUMER CONFIDENCE INSTILLED BY EXPERTS RECIRCULATE, REUSE, RE-SPARKLE: OUR CONTRIBUTION TO THE CIRCULAR ECONOMY
    BEGIN

  2. At the source

    To help our customers find the perfect symbols to express their love, we source diamonds the world over, from the deserts in southern Africa to the barren white landscape of the Canadian Arctic. We work with global partners in some of the most remote places on the planet to ensure high standards are met when sourcing Earth’s natural creations. We’re proud to have either co-created or co-founded every key global initiative that involves the responsible sourcing of diamonds, colored gemstones and precious metals, and proud to provide our customers the confidence they need in making such a special purchase.

  3. A global network, a global ecosystem

    Signet is a co-founder of the Responsible Jewelry Council (RJC), the world’s leading standard setting organization for the jewelry and watch industry. The RJC boasts more than 1,600 members representing all aspects of the supply chain from mine to retail.

    We ask that all suppliers in our supply chain become active members of the RJC and adhere to its strict standards. This is your assurance that diamonds purchased from Signet banners help create a positive impact on nearly a million people in some of the most vulnerable regions in the world.

    miners sitting and posing with gold mining tools
    Photo courtesy of "The Journey of Gold"

  4. Complete transparency in a complex system

    Diamonds can be traded many times between each step of the supply chain. With our proprietary diamond marketplace, Signet is able to ensure the diamonds used in our jewelry come from companies who act responsibly. At any given time, we have visibility on approximately 450,000 cut and polished diamonds being traded within hundreds of companies around the globe.

    This tracing capability helps ensure our product integrity, and it provides you assurance that your diamond has been sourced and produced responsibly.

    Learn more about the Kimberley Process and the World Diamond Council

  5. Adding brilliance at every step

    Signet operates a diamond cutting and polishing facility in Botswana, Africa, enabling us to offer employment opportunities, particularly to women, in sub-Saharan Africa.

    In India, where 90% of the world's rough diamonds are sent, we partner with several manufacturing facilities that exclusively cut and polish diamonds for Signet. Our deep-rooted partnerships with the jewelry manufacturing industry in India make us a large contributor to India’s diamond industry and help remote regions flourish.

    As an active and staunch advocate for fair wages, fair labor practices and transparency in the jewelry supply chain, we are helping to Inspire Love around the world.

    Team members at Signet's diamond cutting and polishing facility in Botswana, Africa.
    Team members at Signet's diamond cutting and polishing facility in Botswana, Africa.
    Team members at Signet's diamond cutting and polishing facility in Botswana, Africa.

  6. Consumer confidence instilled by experts

    Once a natural diamond reaches our stores, you can be assured it has been independently verified for its authenticity. Any one of our more than 6,000 certified diamontologists can guide you through the testing and verification process. In fact, Signet employs and develops more certified diamontologists and gemologists than any other jewelry retailer in the U.S. Certified by the Diamond Council of America, Signet’s jewelry experts give our customers confidence that every diamond, gemstone and precious metal has been sourced responsibly and independently verified multiple times to be a natural and authentic.

    Learn about Signet’s banners
    A diamond engagement ring being presented to a customer.
    A customer examines a ring at a Signet store.
    Many of Signet's stores proudly display their diamontology certifications on their jewelry cases.

  7. Recirculate, Reuse, Re-sparkle:
    Our contribution to the Circular Economy

    A diamond wedding band being polished with specialized tools.
    A Signet jeweler works on resizing a ring.
    A diamond ring adds its final sparkle before going to the customer.

    A diamond’s brilliance, as well as its impact, should live for generations. Services like jewelry care and repair, as well as diamond jewelry trade-in programs, enable customers to express their love for others and themselves while knowing that many parts of jewelry placed in our care is reused, resold, or repurposed (we even save the “diamond dust” created from diamond polishing, which is reused in items like drills and flat-screen TVs).

    The principles of the circular economy are built into our business model to extend the life of nearly every piece of jewelry we touch.

    Learn about Signet’s contribution to the circular economy.