Our strategy, Inspiring Brilliance, is designed to establish Signet as the growth and innovation leader of the jewelry industry, inspired by our Purpose and committed to building customer relationships that last a lifetime. 

Watch a series of videos where Signet's leadership team explains the details of our Inspiring Brilliance strategy.

Consumer Inspired

Attracting new customers with consumer-inspired insight and innovation 

  • Banner Value Propositions
  • Shopping Experiences of the Future
  • Personalized Products & Communications

Connected Commerce

Winning with customers wherever, whenever and however they want to engage 

  • Digital Acceleration 
  • Flexible, Fast Fulfillment
  • Virtual Selling

Culture of Innovation and Agility

Unleashing the full potential of a diverse organization inspired by purpose to innovate and lead 

  • Employee Experience 
  • Agile Learning & MVPs
  • Transformational Productivity