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Reality TV Star Ben Higgins to Officiate Weddings on Jared® Virtual Wedding* Platform


Participating couples will also have access to curated advice from Jared’s ‘I Do Crew’ of wedding-day experts

Akron, Ohio – June 15, 2020 – Jared® today announced that it is partnering with Ben Higgins, the former star of ‘The Bachelor,’ who will serve as the officiant for three lucky couples via the brand’s free virtual wedding* experience. The platform, which launched last month as part of Jared’s #LoveCantWait campaign, provides 1,000 couples with a safe way to express their love through a custom virtual experience that will closely mirror that of a live in-person event.

Couples can enter for a chance to have Ben host their ceremony on Jared’s virtual platform at Eligible couples will be asked to submit a short essay as to why they want Ben to officiate their wedding, with the contest ending on Monday, June 22nd.**

“Having recently proposed to my fiancé Jess, I can’t imagine being unable to give her the wedding we dreamed of,” said Ben Higgins. “I feel deeply for all those who had to cancel or postpone one of the biggest days of their lives, and am thrilled to be partnering with Jared to help keep love alive and make this time that much more special for these couples.”

As part of the platform, couples will also have access to curated wedding-day advice from Jared’s ‘I Do Crew,’ a team of lifestyle experts who will provide tips and tutorials on various wedding components. With advice on styling from Quigley Goode, glam from Jade Kendle, mixology from Meg Quinn and first-dance choreography from Witney Carson, couples will get the expert support needed to bring to life all of the typical elements of a wedding for a virtual environment.

“We are delighted with the response that our virtual wedding program has received since launching last month,” said Bill Brace, Chief Marketing Officer and Jared Executive General Manager. “With Ben and the members of the ‘I Do Crew’ joining the campaign, we are excited to extend our support with additional ways to help couples make the biggest day of their lives an unforgettable experience.”

Jared’s virtual experience offering includes the choice of a theme and background; design and management of evite and guest list; as well as the designation of speakers and officiants. In addition, couples can book live virtual consultations with Jared experts for trusted advice on jewelry selection, sizing, and more.

*May not meet legal requirements for a wedding in all areas. You should understand legal requirements in your area.

**No purchase necessary. Void where prohibited. The Jared Virtual Wedding with Ben Higgins Contest is sponsored by Signet Group Services US Inc. Open to legal residents of 50 U.S. & DC, 18 & older, who are currently unmarried, in a committed relationship, and registered to get married via a Virtual Wedding with Jared in July 2020. Begins 10:00 am ET on 6/12/20 and ends 11:59 pm ET on 6/22/20. For Official Rules, visit

About Jared®

Jared ®, the leading off-mall destination specialty retail jewelry chain in the U.S., is operated by Signet Jewelers Limited, the world’s largest retailer of diamond jewelry. Signet Jewelers operates over 3,200 stores. For additional information on Jared ® Jewelry visit, and like us on Facebook, Twitter, YouTube, Pinterest and Instagram.

About Signet Jewelers

Signet Jewelers Limited is the world's largest retailer of diamond jewelry. Signet operates approximately 3,200 stores primarily under the name brands of Kay Jewelers, Zales, Jared The Galleria of Jewelry, H. Samuel, Ernest Jones, Peoples, Piercing Pagoda, and Further information on Signet is available at See also;;;;;;; and For additional information on Jared, visit, like us on Facebook at or follow us on Twitter at, YouTube (, Pinterest ( and Instagram (


Chris Bartels

United Entertainment Group for Jared

M: 646.591.6171