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Piercing Pagoda supports self-expression with “Be More You”


New campaign showcases piercing services and bold jewelry, honors 50+ years

DALLAS (July 15, 2019) – Piercing Pagoda launches its “Be More You” campaign, celebrating individuality and encouraging customers to express their personal sense of style through piercings and unique, affordable jewelry. The “Be More You” campaign, a first for the brand, aligns with Piercing Pagoda’s long-time support of self-expression through jewelry and its 50+ years of expertise in piercings.  

“’Be More You’ establishes an emotional connection with our customers because we believe the world can be a better place if everyone expresses themselves rather than blending in,” said Kecia Caffie, Senior Vice President, Piercing Pagoda. “Valuing self-expression, especially through your look, is a positive message for all. In a world where many run with the pack, Piercing Pagoda allows customers to unleash their swagger. We want them to express their emotions, humor and attitude by showing others who they are.”

The new campaign celebrates the 50th anniversary of Piercing Pagoda by highlighting its “50 years and millions of ears” expertise. In 1969, with the ear piercing trend on the rise, jewelry store owners Bernard and Bertha Cohen opened the first Piercing Pagoda kiosk in the Whitehall, PA Mall.  Ear piercing services were expanded into gold and sterling silver fashion jewelry. Today with more than 574 accessible locations, Piercing Pagoda is the largest U.S. specialty kiosk retailer, offering customers piercings, an extensive variety of on-trend 10K and 14K gold and silver jewelry and multiple financing options. Piercing Pagoda also sells jewelry at

“We have a 50-year legacy of serving female and male customers, as well as children, with piercings and a fresh assortment of jewelry,” explained Caffie.  “Our piercing professionals are well-trained and certified annually. Additionally, we offer a wide selection of more than 3,500 pieces including earrings, necklaces, bracelets, rings, charms and body jewelry, which allows customers to mix and match to create unique looks based on their swagger.” 

You can find out how to “Be More You” at Piercing Pagoda kiosks, and on the company’s social media channels – Facebook, Twitter, Instagram, Pinterest, and YouTube.

“We encourage everyone to share examples of their piercings and individual style on the Piercing Pagoda channels with #BeMoreYou,” said Caffie. “We look forward to seeing many more unique looks.”

Visit to view Piercing Pagoda’s latest styles or to find a location near you.

About Piercing Pagoda

Piercing Pagoda remains the leader in ear and other piercings. As the nation's largest specialty kiosk retailer, Piercing Pagoda’s history is one of serving and satisfying customers with an extensive selection of popularly priced 10K and 14K gold chains, charms, bracelets, rings and earrings, as well as a variety of silver and diamond jewelry. For additional information on Piercing Pagoda, visit, like us on Facebook (, Twitter (, Instagram (, Pinterest (, and YouTube (


Jason Lindesmith

The new “Be More You” campaign honors the 50th year of the Piercing Pagoda brand by featuring its “50 years and millions of ears” messaging. Piercing Pagoda kiosks offer an extensive selection of on-trend 10K and 14K gold and silver earrings. The hoops featured are cubic zirconia ball chain dangle tube earrings in 10K gold, sterling silver tube earrings, 10K gold bonded sterling silver loose braid earrings and 10K gold tube earrings. Prices range from $59.99 - $499.99.

In the Piercing Pagoda “Be More You” campaign, customers are encouraged to share examples of their piercings and individual style with #BeMoreYou. The men’s jewelry featured are cubic zirconia stud earring in 10K gold, a cubic zirconia pyramid charm in 10K gold with a 14K gold rope chain; a diamond accent beaded pharaoh charm in sterling silver with 14K gold plate with a stainless steel wheat chain and a 10K gold chain ID bracelet. Prices range from $74.99 - $1,399.99.