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Peoples Unveils Exclusive Enchanted Disney Fine Jewelry Designs Inspired By Disney’s Live-Action Aladdin

04/17/2019

Announces new collection and marketing campaign in advance of upcoming release


Peoples unveils exclusive new styles from the Enchanted Disney Fine Jewelry collection inspired by Disney’s upcoming live-action adaptation of the 1992 classic, Aladdin. The collection includes 20 new fashion & bridal products, and is only available at Peoples.

MARKHAM, ONTARIO (April 17, 2019) – Peoples Jewellers unveils exclusive new Enchanted Disney Fine Jewelry designs inspired by Disney’s upcoming live-action adaptation of the 1992 classic Aladdin. The inaugural film collaboration between Walt Disney Studios and Peoples brings the magic and artistry of the Cave of Wonders to a real-life jewelry collection. 

The new jewelry collection is an important addition to the existing Peoples Enchanted Disney Fine Jewelry collection, and features styles from the film’s Cave of Wonders that are available exclusively at Peoples. With elegant designs inspired by these classic stories, the collection evokes the distinctive feeling of Disney through intricate styles that reflect the diverse personalities and qualities of timeless Disney characters. By marrying the magic of Disney with the exquisite craftsmanship of Peoples, these striking designs embody the style and trends that Peoples customers expect.

Inspired by the beautiful colors of Jasmine’s costume from the film, the exclusive designs feature swiss blue topaz stones, brilliant diamonds and unique arabesque details which capture the strong-willed, courageous and adventurous spirit of Princess Jasmine and the inherent charm of Aladdin. Available now in-store and online, the collection includes 20 new fashion and bridal products for customers seeking quality and value.

“The Peoples woman is strong and self-aware like Jasmine. Expanding on our collaboration with the Walt Disney Studios is a great opportunity for us to take inspiration from the brilliant, unique women who celebrate and embody this spirit,” said Jamie L. Singleton, President, Kay, Zales and Peoples Jewelers. “These unique exclusive pieces combine the rich iconography of the film with the emotional meaning an individual piece of jewelry carries. We know these new designs will make a lot of wishes come true.”

Television Commercial
The collaboration also includes several marketing initiatives, including a TV commercial and behind-the-scenes featurettes highlighting Disney and Peoples creativity and magic. Opening in the fictitious port city of Agrabah, a trading city on the Silk Road, the campaign will captivate audiences with new looks at some of the iconic and beloved scenes from the film, while discovering the detailed process behind creating this magical jewelry.

About Disney’s Aladdin
A thrilling and vibrant live-action adaptation of Disney’s animated classic, Aladdin is the exciting tale of the charming street rat Aladdin, the courageous and self-determined Princess Jasmine and the Genie who may be the key to their future. Directed by Guy Ritchie, who brings his singular flair for fast-paced, visceral action to the fictitious port city of Agrabah in Arabia. Aladdin is written by John August and Ritchie based on Disney’s Aladdin. The film stars Will Smith as the Genie; Mena Massoud as Aladdin; Naomi Scott as Jasmine; Marwan Kenzari as Jafar; Navid Negahban as the Sultan; Nasim Pedrad as Dalia and Billy Magnussen as Prince Anders.

Aladdin is produced by Dan Lin, p.g.a., and Jonathan Eirich, p.g.a., with Marc Platt and Kevin De La Noy serving as executive producers. Eight-time Academy Award®-winning composer Alan Menken provides the score, which includes new recordings of the original songs written by Menken and Oscar®-winning lyricists Howard Ashman and Tim Rice and includes new music written by Menken and lyrics by Oscar and Tony Award®-winning songwriters Benj Pasek and Justin Paul. Aladdin opens in Canadian theatres May 24, 2019.

About Peoples Jewellers
Peoples®, Canada's #1 Diamond Store, is the largest retailer of fine jewellery and watches in Canada, with nearly 150 locations from the Maritimes to British Columbia. Peoples Jewellers is operated by Signet Jewelers Limited, the world's largest retailer of diamond jewelry. Signet Jewelers operates Peoples Jewellers among its approximately 3,300 stores. For more information, visit www.PeoplesJewellers.com.

Contact
John Eddy
john@goldin.com
212-319-3451, ext. 648