Return To Previous Page

Kay® Jewelers and Dude Perfect Showcase Unbelievable Real-Life Trick Shots


AKRON, OH — Kay® Jewelers, the number one jewelry store in America, has teamed up with the sports entertainment phenomenon, Dude Perfect, to create an enthralling video integrating jewelry into unbelievable trick shots. “Real Life Trick Shots 2” showcases the unique talents the group is known for, featuring everything from the most entertaining execution of household chores viewers will ever see to incredible tricks, such as impossibly landing rings and necklaces on jewelry displays and parking a golf cart on a trailer…without being behind the wheel. The video has already received more than 48 million views on  and the group’s social media channels. 

An internet sensation born out of a simple bet and a made trick shot, Dude Perfect is comprised of five friends with a shared desire to use their talents to make a difference in the world while promoting their faith. The opportunity to partner with this talented group in advance of Valentine’s Day was a perfect fit for the team at Kay.

“We are always looking for relevant and exciting ways to present our brand and we are thrilled to have had the opportunity to partner with Dude Perfect,” said Mark Censoprano, executive vice president and chief marketing officer, Kay Jewelers. “Working with the guys is even more fun than watching their videos. They are unbelievably creative and dedicated to creating amazing content for their fans.”

Kay is helping customers win Valentine’s Day this year by making it easy to find the perfect gift to delight every loved one. With more than 100 years as a leader in the industry, a huge selection of the most popular jewelry collections and a friendly, knowledgeable staff, this Valentine’s Day every kiss truly does begin with Kay. Customers searching for something special for their special someone can visit  or their  local  Kay store .

About Kay® Jewelers

Kay® Jewelers, the number one jewelry store in America, is conveniently located in malls and off-mall shopping centers across the country. Kay® Jewelers is operated by Signet Jewelers Limited, the world’s largest retailer of diamond jewelry. Signet Jewelers operates Kay® Jewelers among its approximately 3,600 stores. For additional information on Kay® Jewelers visit , follow us on Facebook® ( ), Twitter® ( ), YouTube ( ), Pinterest ( ) and Instagram ( ).