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KAY Jewelers Announces BEAM YOUR LOVE™ Initiative with New Exclusive Ever Us® Designs


AKRON, OH - KAY® Jewelers announced its Beam Your Love initiative, which allows customers to send a message of love into space to travel on until the end of time.

Each recorded message of love comes with a unique trajectory number that is used to listen to the message, track the distance it’s traveled through space, and share or gift the message to a loved one. These messages will travel on through the galaxy, letting love live as long as diamonds will
shine – forever.

Customers can send their messages of love into space from their mobile device in three easy steps:

  1. Record – Speak from the heart about your best friend and true love by capturing your message at
  2. Beam – A satellite transmits your words into space to travel through the galaxy for all eternity.
  3. Share – You will receive a unique trajectory number to track and listen to your message as it floats forever through space.

KAY can help you plan a special gift for your loved one this holiday season. Purchase an Ever Us ring during the holidays, and KAY will engrave your unique trajectory number inside the band for free, as a reminder of your everlasting message for your best friend and true love. To take advantage of this free engraving service, you can purchase the ring in-store or online at and record your message by December 31.  Then, visit your nearest KAY store to have the number engraved, even after December 31.

The Beam Your Love initiative coincides with the launch of exclusive new styles in the Ever Us collection available at all KAY stores nationwide and on The new designs modernize the signature Ever Us two-stone diamond collection, representing the depth and richness of a relationship shared with someone who is both your best friend and the love of your life – One diamond for your best friend, one diamond for your true love™.

“KAY wants to help you cherish your deepest, most meaningful relationships by beaming your love into space,” said Bill Luth, Executive General Manager, Kay Jewelers. “Beam Your Love and the new Ever Us styles exclusive to KAY Jewelers provides customers with a unique and lasting way to express the multiple dimensions of their love.”

Ever Us was created to celebrate timeless love stories written with every new day together. It’s why Ever Us is the perfect gift for holidays, anniversaries, birthdays, or perhaps the best reason of all, just because.

Record your message of love today at and see the new Ever Us designs on

About Kay® Jewelers
Kay® Jewelers, the number one jewelry store in America, is conveniently located in malls and off-mall shopping centers across the country. Kay® Jewelers is operated by Signet Jewelers Limited, the world’s largest retailer of diamond jewelry. Signet Jewelers operates Kay® Jewelers among its approximately 3,500 stores. For additional information on Kay® Jewelers visit , follow us on Facebook® ( ), Twitter® ( ), YouTube ( ), Pinterest ( ) and Instagram ( ).

David Bouffard, +1 330-668-5369
VP Corporate Affairs, Signet Jewelers