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At Zales, a Diamond Kind of Love Deserves “Our Day”


DALLAS, TX — Every couple has a special day that is unique to their relationship – a moment or occasion that truly defines who they are together. Whether this is the anniversary of a first date, the day they took the plunge and moved in together or even when they decided to become pet-parents, it’s the epitome of who they are as a couple. All of these moments are worthy of being celebrated, and deserve their own distinction—and that’s why Zales, The Diamond Store, is encouraging people to celebrate “Our Day.”

With hectic schedules and no shortage of commitments in everyone’s lives, it can be challenging to take a moment to reflect upon what is truly important – but that doesn’t make it any less essential. When one does take that moment it’s clear that the most important relationships in life are what bring true happiness and contentment. Our Day is about taking that moment and reminding that special someone that this life simply wouldn’t be the same without them in it.

“We take tremendous pride in guests having placed their trust in us since 1924 to help them find a way to not only reflect their affection but also say something about who they are as a couple,” said Scott Davies, senior vice president of marketing, Zales. “In taking the time to truly understand what brings every guest into our stores, we were delighted to find that many were looking for jewelry to commemorate more non-traditional occasions – the smaller moments that were special to them alone. The stories of these guests are an inspiration to us and the perfect example of what a diamond kind of love means – it’s about what makes the two of them an us, and we are truly honored to help guests celebrate that."

Guests can share their own special Our Day moment by visiting or via social media using the hashtag #OurDay.

About Zales Jewelers

Zales Jewelers, a leading brand name in fine jewelry retailing, operates stores in the U.S. and Puerto Rico.  Zales Jewelers is operated by Signet Jewelers Limited, the world’s largest retailer of diamond jewelry. Signet Jewelers operates approximately 3,600 stores. For additional information on Zales visit or follow us on: