Zales Jewelers operates primarily in shopping malls and offers a broad range of bridal, diamond solitaire and fashion jewelry. Zales Outlet operates in outlet malls and neighborhood power centers and capitalizes on Zales Jewelers’ national marketing and brand recognition. Like the rest of our store banners, Zales targets a mid-market jewelry customer. But where Zales differs is that it particularly targets a customer, we identify as a “stylish shopper,” for whom trend and leading styles are very important.
Zales Jewelers and Zales Outlet are collectively referred to as “Zales.” Zales accounted for 20% of Signet’s sales in Fiscal 2017 and operated a total of 751 stores, including 744 stores in 50 states and 7 stores in Puerto Rico as of January 28, 2017. Zales is positioned as “The Diamond Store” given its emphasis on diamond jewelry, especially in bridal and fashion.
To visit the Zales Jewelers e-commerce website, please click here.
To visit the Zales Outlet e-commerce website, please click here.
For more information on Zales Jewelers store locations, please click here.