Customers

Signet’s mission is to meet, and where possible exceed, customer expectations through a high standard of customer service, high store standards, and by offering real choice and value. In doing so the Group endeavors to maintain product integrity by ensuring the quality of Signet’s products and by offering merchandise that is responsibly sourced, and is in compliance with its obligations under the KPCS and the WDC system of warranties.

The Group’s policy is that all customers should be treated with respect and warmth. Sales training programs include modules on treating all customers with respect generally. The Group has customer service departments, complaint resolution processes, mystery shopper programs and conducts market research to gain a better understanding of customer requirements. In the US division there is also a monthly customer satisfaction index for each store and a similar program has been successfully tested in the UK.