UK Strategy and Objectives for Fiscal 2011
FISCAL 2011 UK STRATEGY & OBJECTIVES
Gross merchandise margin in fiscal 2011 is expected to be somewhat below that achieved in fiscal 2010, primarily reflecting a higher cost of gold and a rise in value added tax partly offset by price increases. Action has been taken to improve staff scheduling and to reduce property costs, with the objective of slightly reducing pound sterling costs compared with those of fiscal 2010.
As part of the long term strategy of focusing on major shopping centers, rather than traditional, less profitable high street locations, a further small reduction in net store space is expected in fiscal 2011 (see table below). As a result of higher expenditure on store maintenance and information technology, capital expenditure in fiscal 2011 is anticipated to be approximately $20 million (fiscal 2010: $12.5 million).
| Open Store Format | ||||
H.Samuel | Ernest Jones(a) | Total | H.Samuel | Ernest Jones(a) | |
| January 2009 | 352 | 206 | 558 | 71% | 40% |
| Opened | - | 1 | 1 | ||
| Closed | (5) | (2) | (7) | ||
| January 2010 | 347 | 205 | 552 | 73% | 48% |
| Openings (planned) | - | - | - | ||
| Closures (planned) | (10) | (5) | (15) | ||
| January 2011 | 337 | 200 | 537 | 75% | 60% |
(a) Includes stores trading as Leslie Davis