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Store operations and human resources | The ability of the sales associate to explain the merchandise and its value is essential to most jewelry purchases - Industry-leading training, granted third party accreditation, helps sales associates provide superior customer service.
- 92% of store management have passed the Jewellery Education and Training Course 1 accredited by the National Association of Goldsmiths, demonstrating professionalism of sales associates. The UK division employs 40% of the total number of people that have passed this qualification.
- Management trained to support sales associate development programs and build general management skills.
- Commission based compensation program developed to improve recruitment and retention of high quality sales associates.
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Merchandising | Consumer offered greater value and selection - Leading supply chain capability in the UK jewelry sector, which provides better value to the customer.
- Responsive demand-driven merchandise systems enable swifter responses to changes in customer behavior.
- Scale to offer exclusive products which improves differentiation from competitors.
- 24 hour re-supply capability means items wanted by customers are more likely to be available in inventory.
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Marketing | Leading brands in middle market sector - Ability to leverage brand perception through scale of marketing spend.
- Leading integrated ecommerce and retail store service within the specialty jewelry sector.
- Significant proprietary marketing database enables extensive customer relationship marketing.
- H.Samuel is the only specialty jeweler using national TV advertising.
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Real estate | Well designed stores in primary locations with high visibility and traffic flows - Strict real estate criteria consistently applied over time has resulted in a high-quality store base.
- Revised store format, more suited to selling diamonds, fine jewelry and watches.
- Signet’s high store productivity and financial strength make it an attractive tenant to landlords.
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