Regional Brands
Visit the JB Robinson retail website
Visit the Marks & Morgan retail website
Visit the Belden retail website
View a map showing the locations of the Regional chains.
Introduction
Signet also operates mall stores under a variety of established regional nameplates, which accounted for 9% of Signet's sales in Fiscal 2011 (Fiscal 2010: 10%). At January 29, 2011, 229 regional brand stores operated in 33 states (January 30, 2010: 260 stores in 36 states). The leading brands include JB Robinson Jewelers, Marks & Morgan Jewelers and Belden Jewelers. With one exception,all of these stores are located in malls where there is also a Kay store, and target a similar customer.
| Fiscal 2011 | Fiscal 2010 | Fiscal 2009 | |
| Sales (million) | $303.0 | $325.0 | $365.4 |
| Sales per share (million) | $1.238 | $1.155 | $1.151 |
| Stores at year end | 229 | 260 | 304 |
(1) 53 week year
Sterling's regional brands are:
- JB Robinson Jewelers
- Marks & Morgan Jewelers
- Belden Jewelers
- Osterman Jewelers
- Shaw's Jewelers
- Weisfield Jewelers
- LeRoy's Jewelers
- Rogers Jewelers
- Goodman Jewelers
- Friedlander's Jewelers