Kay Jewelers

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Click here to see the locations of Kay stores

Kay operated 908 stores in 50 states at January 29, 2011 (January 30, 2010: 923 stores). Since fiscal 2005 Kay has been the largest specialty retail jewelry brand in the US, based on sales, and has subsequently increased its leadership position. Kay targets households with an income of between $35,000 and $100,000. Such households account for between 45% and 50% of US jewelry expenditure.

Real Estate
Kay stores typically occupy about 1,600 square feet and have around 1,300 square feet of selling space. They have historically been located in enclosed regional malls. Since 2002, new formats have been developed for locations outside of traditional malls, because management believes these alternative locations present an opportunity to reach new customers who are aware of the brand but have no convenient access to a store, or for customers who prefer not to shop in an enclosed mall. Such stores further leverage the strong Kay brand, marketing support and the central overhead. In addition, nearly all current retail construction projects undertaken in recent years by developers are in formats other than enclosed regional malls.

No.1 specialty retail jeweler in US based on sales
	Fiscal 2011	Fiscal 2010	Fiscal 2009
Sales (million)	$1,592.9	$1,497.2	$1,430.7
Stores at year end	908	923	926
Average sales per store*	$1.713m	$1.570m	$1.525m
Customers typical household income			$35k-100k
Average unit selling price			$330
Average store selling space			1,300 sq ft

* includes only stores operated for the full financial period.