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H.Samuel

View the H.Samuel retail website

Click here to find an H.Samuel store

Introduction

H.Samuel accounted for 11% of Signet’s sales in Fiscal 2011 (Fiscal 2010: 12%), and is the largest specialty retail jewelry store brand in the UK. With nearly 150 years of jewelry heritage, it serves the core middle market and its customers typically have an annual household income of between £15,000 and £40,000. The typical store selling space is 1,100 square feet.

H.Samuel has increasingly focused on larger stores, in regional shopping centers, where it is better able to offer more specialist customer service and a wider range of jewelry. This also reflects changing shopping patterns of customers. The number of H.Samuel stores in smaller markets has therefore declined as leases expire or suitable real estate transactions became available.

 

No.1 UK specialty jewelry brand based on sales
 Fiscal 2011Fiscal 2010Fiscal 2009
Sales (million)£240.9£247.8£250.3
Stores at year end338347352
Average sales per store*£0.705£0.712£0.718
H. Samuel Store
Customers typical household income£15k-40k
Average selling price£57
Average store selling space
1,100 sq ft
 

Nearly 150 years of jewelry heritage

* Includes only stores operated for the full fiscal year.

 

H.Samuel merchandise mix

(excluding repairs, warranty and other miscellaneous sales)

 Fiscal 2011
Fiscal 2010Fiscal 2009
Diamonds and diamond jewelry21
2222
Gold and silver jewelry, including charms29
2827
Other jewelry13
1313
Watches25
2526
Gifts category12
1212

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