| | US Initiatives in fiscal 2010 |
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| Store operations and human resources | - Supported store staff to reinforce superior customer service
- Realigned store staff hours to reflect current sales environment
- Rationalized central functions to support changed strategy
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| Merchandising | - Used expertise, scale and balance sheet strength to capitalize on opportunities in weak diamond market
- Continued development of differentiated merchandise to aid differentiation and gross merchandise margin
- Reduced inventory levels
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| Marketing | - Reduced marketing spend while maintaining above sector average advertising to sales ratio
- Continue to support development of differentiated ranges by integrating into store brand messages
- Grew national awareness of Jared brand
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| Real estate | - Marginal decrease in space so reducing operational risk
- 7 new Jared stores opened
- 56 store closures
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| Customer finance | - Continued to review credit authorization procedures to reduce potential bad debts
- Improved information technology and systems support
- Enhanced collection strategies adopted to reduce bad debts
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