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Did you know?

Some believe that emeralds supposedly cured eye problems and help killed snakes. However, Cleopatra owned an emerald mine yet died of a snake bite!

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UK competitive strengths

 Competitive Strengths

Customers being served at an Ernest jones store

Store operations and human resources

The ability of the sales associate to explain the merchandise and its value is essential to most jewelry purchases

  • Industry-leading training, with third party accreditation, helps staff provide good customer service 93% of store management have passed the Jewellery Education and Training Course 1 accredited bythe National Association of Goldsmiths, demonstrating professionalism of staff
  • Management trained to support enhanced sales associate development programs and build general management skills
  • Commission based compensation program developed to improve recruitment and retention of top quality staff

Pave set diamond ring

Merchandising

Consumer offered greater value and selection

  • Leading supply chain capability in the UK jewelry sector, which provides better value to the customer
  • Responsive demand-driven merchandise systems to enable swifter response to changes in customer behavior
  • Scale to offer exclusive products improves differentiation from competitors
  • 24 hour re-supply capability means items wanted by customers are more likely to be in stock

'Mr Sparkle' from the H.Samuel TV advertising campaign 

Marketing

Leading brands in middle market sector

  • Ability to leverage brand perception through scale of marketing spend
  • Leading integrated e-commerce and retail store service within the specialty jewelry sector
  • Marketing database of over 14 million names enables extensive customer relationship marketing

Ernest Jones store front showing the design tested in 2007

Real estate

Well designed stores in primary locations with high visibility and traffic flows

  • Strict real estate criteria consistently applied over time has resulted in a high-quality store base
  • Revised store format, more suited to selling diamonds, fine jewelry and watches
  • Attractive tenant to landlords

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