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In the middle ages people believed the March birthstone, aquamarine, could cure just about anything that ailed them.

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UK competitive strengths

	Competitive Strengths
Store operations and human resources	The ability of the sales associate to explain the merchandise and its value is essential to most jewelry purchases Industry-leading training, granted third party accreditation, helps staff provide good customer service 93% of store management have passed the Jewellery Education and Training Course 1 accredited by the National Association of Goldsmiths, demonstrating professionalism of staff. The UK division employs 32% of the total number of people that have passed this qualification Management trained to support sales associate development programs and build general management skills Commission based compensation program developed to improve recruitment and retention of high quality staff
Merchandising	Consumer offered greater value and selection Leading supply chain capability in the UK jewelry sector, which provides better value to the customer Responsive demand-driven merchandise systems to enable swifter responses to changes in customer behavior Scale to offer exclusive products which improves differentiation from competitors 24 hour re-supply capability means items wanted by customers are more likely to be in stock
Marketing	Leading brands in middle market sector Ability to leverage brand perception through scale of marketing spend Leading integrated e-commerce and retail store service within the specialty jewelry sector Marketing database of over 14 million names enables extensive customer relationship marketing H.Samuel is the only specialty jeweler using national TV advertising
Real estate	Well designed stores in primary locations with high visibility and traffic flows Strict real estate criteria consistently applied over time has resulted in a high-quality store base Revised store format, more suited to selling diamonds, fine jewelry and watches Signet's high store productivity and financial strength make it an attractive tenant to landlords

Competitive Strengths

Store operations and human resources

The ability of the sales associate to explain the merchandise and its value is essential to most jewelry purchases

Industry-leading training, granted third party accreditation, helps staff provide good customer service
93% of store management have passed the Jewellery Education and Training Course 1 accredited by the National Association of Goldsmiths, demonstrating professionalism of staff. The UK division employs 32% of the total number of people that have passed this qualification
Management trained to support sales associate development programs and build general management skills
Commission based compensation program developed to improve recruitment and retention of high quality staff

Merchandising

Consumer offered greater value and selection

Leading supply chain capability in the UK jewelry sector, which provides better value to the customer
Responsive demand-driven merchandise systems to enable swifter responses to changes in customer behavior
Scale to offer exclusive products which improves differentiation from competitors
24 hour re-supply capability means items wanted by customers are more likely to be in stock

Marketing

Leading brands in middle market sector

Ability to leverage brand perception through scale of marketing spend
Leading integrated e-commerce and retail store service within the specialty jewelry sector
Marketing database of over 14 million names enables extensive customer relationship marketing
H.Samuel is the only specialty jeweler using national TV advertising

Real estate

Well designed stores in primary locations with high visibility and traffic flows

Strict real estate criteria consistently applied over time has resulted in a high-quality store base
Revised store format, more suited to selling diamonds, fine jewelry and watches
Signet's high store productivity and financial strength make it an attractive tenant to landlords