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Store operations and human resources | The ability of the sales associate to explain the merchandise and its value is essential to most jewelry purchases - Industry-leading training, with third party accreditation, helps staff provide good customer service 93% of store management have passed the Jewellery Education and Training Course 1 accredited bythe National Association of Goldsmiths, demonstrating professionalism of staff
- Management trained to support enhanced sales associate development programs and build general management skills
- Commission based compensation program developed to improve recruitment and retention of top quality staff
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Merchandising | Consumer offered greater value and selection Leading supply chain capability in the UK jewelry sector, which provides better value to the customer Responsive demand-driven merchandise systems to enable swifter response to changes in customer behavior Scale to offer exclusive products improves differentiation from competitors 24 hour re-supply capability means items wanted by customers are more likely to be in stock
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Marketing | Leading brands in middle market sector Ability to leverage brand perception through scale of marketing spend Leading integrated e-commerce and retail store service within the specialty jewelry sector Marketing database of over 14 million names enables extensive customer relationship marketing
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Real estate | Well designed stores in primary locations with high visibility and traffic flows Strict real estate criteria consistently applied over time has resulted in a high-quality store base Revised store format, more suited to selling diamonds, fine jewelry and watches Attractive tenant to landlords
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