UK Initiatives planned for fiscal 2011

	UK Initiatives planned for fiscal 2011
Store operations and human resources	Further improve store staff sceduling Continue to improve customer service skills and product knowledge Increase investment in information systems to improve staff productivity
Merchandising	Develop and test new differentiated ranges Increase prices to reflect higher gold costs, weakness of pound sterling and change in VAT Use management expertise, scale and balance sheet strength to identify further opportunities to improve efficiency of supply chain
Marketing	Continue to develop customer relationship marketing expertise Introduce further enhancements to H.Samuel and Ernest Jones websites Enhance consumer awareness of brands and merchandise through increased use of public relations
Real estate	23 store refurbishments planned Take advantage of longer store refurbishment cycle by carrying out about 85 lower cost store redecorations Continue to focus store portfolio on higher productivity locationswith about 15 store closures planned