| | UK Initiatives in fiscal 2010 |
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| Store operations and human resources | Supported store staff to continue to develop customer service and product knowledge Realigned store staff hours to reflect current sales environment Rationalized central functions to reflect lower sales level
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| Merchandising | Reduced inventory by about $15 million through improved focus of merchandise selection Used supply chain expertise, scale and balance sheet strength to achieve further efficiencies Developed key volume lines that offer customers superior value
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| Marketing | More targeted use of television advertising for H.Samuel Developed use of customer relationship marketing Increased use of thematic initiatives to drive brand awareness
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| Real estate | 16 Ernest Jones refits and resites completed as part of a multi-year store investment program to create more customer oriented stores Two H. Samuel refits and resites completed Further rationalized store portfolio
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