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Signet Jewelers Limited is the world's largest retailer of diamond jewelry. Signet operates approximately 3,600 stores primarily under the name brands of Kay Jewelers, Zales, Jared The Galleria Of Jewelry, H.Samuel, Ernest Jones, Peoples and Piercing Pagoda. The company’s annual sales of approximately $6.6 billion derive from the retailing of jewelry, watches and associated services.

Signet Launches Signet Iconic Global Strategy with “Ever Us”

“Ever Us” is Signet’s first Signet Iconic Global Strategy product launch. The “Ever Us” iconic design features two diamonds of the same size touching each other and representing the bond between two people.

The beautiful two-stone diamond design meaningfully represents the dual nature of that bond: “One diamond for your best friend. One diamond for your true love.”

The “Ever Us” collection is now available in nearly 2,600 Signet stores. For the first time ever in Signet’s history, our store teams will see exactly the same product advertised across all store brands in the geographies in which we operate – US, UK and Canada.

The combination of Signet store brands and TV advertising will make “Ever Us” look and feel like what it is…the next big trend in the jewelry industry. It is destined to be the “must have” expression of love for years to come.

For more information, visit http://www.everus.com.

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