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The Force is Strong with Kay® Jewelers as it Launches the Star Wars™ Collection

09/04/2015

AKRON, Ohio — Kay® Jewelers, the number one jewelry store in America, is bringing one of the most popular film franchises of all-time to guests with the launch of the Star Wars™ collection. Available at Kay® Jewelers stores nationwide and online at Kay.com beginning Friday, September 4th, the Star Wars collection is being introduced as part of the popular Charmed Memories® collection, which features hand crafted charms that allow guests to celebrate special moments, interests and passions.  

The collection features some of the most popular Star Wars characters, including Darth Vader, R2-D2 and the storm troopers, as well as iconic quotes and themes from the films on stylish charms that can be combined to create a unique bracelet or added to an existing one to reflect one’s fandom of the film series. While launching as part of Charmed Memories®, the Star Wars collection will be expanding into other fine jewelry categories at Kay® later this year.

“Star Wars is one of the most beloved brands of all-time and we are thrilled to be able to bring it to the fine jewelry category,” said Stuart Lee, executive vice president, merchandising, Kay® Jewelers. “One of the most exciting things for us in launching this program was the unique challenge of offering a collection that the fans, who are so knowledgeable and passionate, will truly appreciate. We are confident that we did just that with this collection and we can’t wait to share all of the exciting news we will have as we expand the program moving forward.”   

In support of the global Force Friday celebration on Friday, September 4th, commemorating the launch of new Star Wars toys, collectibles, books and apparel at major retailers worldwide, Kay® Jewelers will be introducing some exciting activities across its social media channels that no Star Wars fan will want to miss. Fans can check out Kay® Jewelers on Facebook, Twitter, Instagram and Pinterest.

About Kay® Jewelers

Kay® Jewelers, the number one jewelry store in America, is conveniently located in malls and off-mall shopping centers across the country. Kay® Jewelers is operated by Signet Jewelers Limited, the world’s largest retailer of diamond jewelry. Signet Jewelers operates Kay® Jewelers among its approximately 3,600 stores. For additional information on Kay® Jewelers visit www.Kay.com, follow us on Facebook, Twitter®, YouTube, Pinterest and Instagram.

STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & ™ Lucasfilm Ltd.  

CONTACT: Kimberly Kanary, Kay® Jewelers, (330) 668-5785/kkanary@jewels.com