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Kay® Jewelers Announces Pinterest and Instagram Launch to Enhance Popular Social Presence

05/05/2015

Special “Pin-to-Win” Mother’s Day Promotion Introduced for Pinterest

AKRON, Ohio, April 23, 2015 - Kay® Jewelers has announced the brand’s launch on Pinterest and Instagram to enhance its existing social presence on Facebook®, Twitter® and YouTube. With these introductions, guests will have a unique opportunity to interact with the brand through eye-catching visuals that showcase the company’s beautiful jewelry in unique and creative ways that are sure to inspire. In celebration of the Pinterest launch, Kay has also announced a special “Best Mom Ever Pin-To-Win Mother’s Day Sweepstakes” which runs through May 10.

Guests can visit Kay® Jewelers on Pinterest at www.pinterest.com/kayjewelers, where they can engage with a variety of boards featuring an array of pinable jewels including gorgeous engagement rings, a “Best Mom Ever” gift guide for Mother’s Day as well as Jane Seymour’s favorite picks for mom from the Open Hearts by Jane Seymour® collection. Those visiting Kay® Jewelers on Instagram, at www.instagram.com/kayjewelers, will discover share-worthy photos of the hottest trends, classic styles and latest products from the most fashionable jewelry brands, all captured in a way that will keep guests wanting more.

“As our product is, by nature, very visual, the Pinterest and Instagram platforms are a great fit and provide a unique opportunity to not only highlight our brands and exclusive collections, but further engage guests as well,” said Kimberly Kanary, Vice President of Public Relations and Social Media, Kay® Jewelers. “This launch expands upon our already popular social channels and we look forward to introducing some exciting content on these platforms in the near future.”

Mother’s Day Pin-to-Win Promotion Announced

To celebrate the launch of Pinterest, Kay® Jewelers will host the “Best Mom Ever Pin-To-Win Mother’s Day Sweepstakes” now through May 10. Guests will be encouraged to find inspiration from the Kay “Best Mom Ever” Pinterest Board, follow Kay® Jewelers, and pin their favorite Mother’s Day gifts to their own board using the hashtag, #BestMomEverSweeps.

To enter for a chance to win, guests can visit www.KayBestMomEver.com to complete the entry form and share the URL of their Pinterest board on or before May 10. Guests also have the opportunity to receive additional entries by sharing the sweepstakes on Facebook® or Twitter® and encouraging their friends to enter. They will receive an additional entry for each friend that enters through their link (up to 25).

One grand prize winner will receive a $1,000 Kay® Jewelers shopping spree (in the form of a gift card), along with a round trip limo ride to their local Kay® Jewelers store and a bouquet of flowers. Five first prize winners will receive a Diamonds in Rhythm 1/5 carat white gold necklace.

There is no purchase necessary to enter. The promotion will run through May 10, 2015 and guests must be 18 or older to enter. Guests can visit www.KayBestMomEver.com for the Official Rules and complete sweepstakes details.

About Kay® Jewelers

Kay® Jewelers, the number one jewelry store in America, is conveniently located in malls and off-mall shopping centers across the country. Kay® Jewelers is operated by Akron, Ohio-based Sterling Jewelers, a Division of Signet Jewelers Limited, the largest specialty retail jeweler in the US, UK and Canada. Signet’s Sterling Jewelers Division operates Kay® Jewelers among its over 1,500 stores in all 50 states and has more than 19,000 employee team members. For additional information on Kay® Jewelers visit www.Kay.com, follow us on Facebook® (www.facebook.com/KayJewelers), Twitter® (www.twitter.com/KayJewelers), YouTube (www.youtube.com/KayJewelers), Pinterest (www.pinterest.com/KayJewelers) and Instagram (www.instagram.com/KayJewelers).