Signet Jewelers is the largest specialty jewelry retailer in the US, UK and Canada. Signet’s Sterling division operates over 1,400 stores in all 50 states primarily under the name brands of Kay Jewelers and Jared The Galleria Of Jewelry. Signet’s UK division operates approximately 500 stores primarily under the name brands of H.Samuel and Ernest Jones. Signet’s Zale division operates over 1,600 locations in the US and Canada primarily under the name brands of Zales Jewelers, Peoples Jewellers and Piercing Pagoda. The company’s annual pro-forma sales of approximately $6 billion derive from the retailing of jewelry, watches and associated services.

Expressing romance and appreciation through bridal jewelry and gift giving is very important to our customers, as is self-reward. Signet believes customers associate our brands with high quality jewelry and an outstanding customer experience. Signet increases the attraction of Signet’s store brands to customers through the use of branded differentiated and exclusive merchandise, while offering a compelling value proposition in more basic ranges. In all aspects of our business, Signet follows the operating principles of excellence in execution, testing before investing, continuous improvement, and disciplined investment.

Signet is committed to delivering increasing value to our stakeholders while seeking to uphold our social, ethical and environmental principles, defined by the brand attributes of global leadership, innovation and sustainability.

Signet’s core purpose is to help our customers Celebrate Life and Express Love.  We do this by educating and assisting them in purchasing the high quality jewelry and watches we offer for sale as gifts for their loved ones or themselves.