Mission/Core Values

We Get What We Give. We Continuously Improve. We’re Honest and Considerate with Our Words. We Do the Right Thing Even When No One is Looking. We Put Ourselves in Our Customers’ Shoes. We Know How Our Customers Feel about Jewelry. We Believe Collaboration Creates Success. We are Passionate about Our Profession.
We Get What We Give

When we live our Core Values, we receive financial rewards and recognition. We’re recognized by and earn deeper respect from our peers. And, we’re given the opportunity to grow professionally through career development and advancement.

Our success creates a continuous cycle of benefits for everyone, our Team, our shareholders, the communities where we live and work, and to which we give back.

We Continuously Improve

We’re always looking for better ways to evolve our performance...it’s continuous improvement in action. We’re constantly building in this open, dynamic environment, challenging each other to produce even greater results for our organization, our Team Members and our customers.

We're Honest and Considerate with Our Words

We say what we mean. We mean what we say. And we do it in a respectful manner. The result creates welcome and helpful dialog that’s shared by everyone in our organization. It’s the way we get things done.

We Do the Right Thing... Even When No One is Looking

Integrity, quite honestly, is a matter of respect. It’s respect for ourselves and who we are as individuals. It’s respect for our colleagues, our organization, our partners and our customers... just plain everyone.

We Put Ourselves in Our Customers' Shoes

Quite simply, we treat our customers exactly how we want to be treated. Of course we insist on a good selection of quality products, competitively priced. And if we needed help, we’d want problem-solving service, whether big or small. We recognize that what’s important to us, is just as important to our customers.

We Know How Our Customers Feel about Jewelry

Because a jewelry purchase is one of the most important emotional purchases a person can make, it's up to us to make sure that customers know they can rely on us all throughout their shopping journey.

We handle them with care.

We Believe Collaboration Creates Success

Diverse, dedicated, one-of-a-kind individuals come together to make up our organization. We're united in one goal: to provide our customers with the absolute best jewelry-buying experience and Team Member experience. We collaborate and work as a team, because we know that together we can achieve more.

We are Passionate about Our Profession

We constantly train and learn, grow our knowledge, deepen our confidence, all to be the best for our customers and each other. We believe that's what defines a professional. And that's the kind of care and treatment our customers and our fellow Team Members deserve.

We Get What We Give. We Continuously Improve. We’re Honest and Considerate with Our Words. We Do the Right Thing Even When No One is Looking. We Put Ourselves in Our Customers’ Shoes. We Know How Our Customers Feel about Jewelry. We Believe Collaboration Creates Success. We are Passionate about Our Profession.
We Get What We Give

When we live our Core Values, we receive financial rewards and recognition. We’re recognized by and earn deeper respect from our peers. And, we’re given the opportunity to grow professionally through career development and advancement.

Our success creates a continuous cycle of benefits for everyone, our Team, our shareholders, the communities where we live and work, and to which we give back.

We Continuously Improve

We’re always looking for better ways to evolve our performance...it’s continuous improvement in action. We’re constantly building in this open, dynamic environment, challenging each other to produce even greater results for our organization, our Team Members and our customers.

We're Honest and Considerate with Our Words

We say what we mean. We mean what we say. And we do it in a respectful manner. The result creates welcome and helpful dialog that’s shared by everyone in our organization. It’s the way we get things done.

We Do the Right Thing... Even When No One is Looking

Integrity, quite honestly, is a matter of respect. It’s respect for ourselves and who we are as individuals. It’s respect for our colleagues, our organization, our partners and our customers... just plain everyone.

We Put Ourselves in Our Customers' Shoes

Quite simply, we treat our customers exactly how we want to be treated. Of course we insist on a good selection of quality products, competitively priced. And if we needed help, we’d want problem-solving service, whether big or small. We recognize that what’s important to us, is just as important to our customers.

We Know How Our Customers Feel about Jewelry

Because a jewelry purchase is one of the most important emotional purchases a person can make, it's up to us to make sure that customers know they can rely on us all throughout their shopping journey.

We handle them with care.

We Believe Collaboration Creates Success

Diverse, dedicated, one-of-a-kind individuals come together to make up our organization. We're united in one goal: to provide our customers with the absolute best jewelry-buying experience and Team Member experience. We collaborate and work as a team, because we know that together we can achieve more.

We are Passionate about Our Profession

We constantly train and learn, grow our knowledge, deepen our confidence, all to be the best for our customers and each other. We believe that's what defines a professional. And that's the kind of care and treatment our customers and our fellow Team Members deserve.